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Purjemedia

Website for the company

The website is your company’s business card and reflection. A cluttered and confusing website does not attract customers to make a purchase. In the worst case, it weakens the brand’s appeal.

Purjemedia specialises in creating websites for businesses of all sizes. We can either renew your old website or create a completely new one.

Website for Palveluna

Visibility and results: the website services of Purjemedia

Marketing agency Purjemedia offers a comprehensive “Website for Business” service that combines modern web design, user-friendliness and effective search engine optimisation. We understand that your business website is much more than just a digital business card; it’s a key tool for communicating your brand, generating leads and increasing sales. Purjemedia’s team of experts will work closely with you to create a visually appealing, intuitive and search engine friendly website that speaks to your target audience and supports your business objectives. By utilising the latest web technologies and digital marketing strategies, Purjemedia ensures that your business stands out from the competition and achieves the visibility it deserves in the digital landscape.

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How is the work progressing?

Our service steps

Step 1

Contact

The customer can contact Purjemedia either by phone, email or through the form on this page.

Step 2

Choice of services

Together with our team, you choose the services that best suit your business.

Step 3

Implementation

Our team will implement the plan with a focus on quality and keep the client updated on the progress of the plan.

The final stage

Result

When the work is completed, we will inform the client and agree on the delivery of the work and further instructions, depending on the service.

Why does your business need a website?

First impressions of your business

A company website is essential in a digital landscape where first impressions are invaluable. Research shows that 88% of consumers will not return to a site after a bad experience, highlighting the importance of user experience and fast loading times.

In addition, users form their opinion of your site in just 5 seconds, which makes a visually appealing and professionally executed design critical. More than three quarters of users rate the credibility of a company based on its website, which shows the importance of investing in a quality and user-friendly website. The importance of mobile users is even greater, with almost 54% of consumers shopping on mobile devices, making responsive design an absolute must. Taking these factors into account when designing and implementing your website will not only improve your company’s digital presence, but also strengthen your brand credibility and drive business growth.

Visibility and credibility of the company

A website acts as your company's digital business card, providing instant visibility and credibility in the digital world. They are a key platform where you can showcase your brand, vision and value to potential customers, while improving your company's discoverability online.

Marketing and customer acquisition

A well-designed website is a powerful marketing tool that will help you attract new customers. Search Engine Optimisation (SEO) improves your rankings in search engine results, which in turn increases your visibility and attracts targeted traffic to your website

Improving the customer experience

Websites provide a platform where you can offer valuable content and services to your customers. FAQ sections, product information, user guides and contact forms improve the customer experience and make your business more accessible.

Sales growth

The website allows you to expand your sales channels by offering your products and services directly online. Integrating an online store into your website allows you to sell your products around the clock, expanding your market and diversifying your revenue streams.

Up to 88% of online consumers are less likely to return to a website after a bad experience.
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It only takes 5 seconds for users to form a first impression of your site.
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Around 75% of users admit that they judge the credibility of a company by the design of its website.
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Nearly 54% of consumers shop on mobile devices, demonstrating the need for responsive design for business websites
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Cost is an important part of the planning of any project, and we understand that our clients value clarity and transparency in our pricing. Indeed, costs can vary widely depending on many factors, such as the scale, complexity, specific requirements, technologies used, and desired features and functionality of the website.

Purjemedia aims to provide tailor-made solutions that meet the needs and objectives of your business. We take into account the project requirements such as visual design, user interface, content management systems, search engine optimization (SEO), mobile-friendliness and other technical features. Based on all this, we will prepare an accurate and competitive offer.

We encourage our clients to contact us to discuss the details of their project. This allows us to better understand your needs and wishes, after which we can provide a comprehensive estimate of the project cost and schedule. At Purjemedia, we believe in open dialogue and tailored service to ensure the best possible outcome for each of our clients.

At Purjemedia, we understand that the launch of the website is just the beginning. We therefore offer the option to subscribe to comprehensive ongoing maintenance and support to ensure that your website remains up-to-date, secure and efficient. Our maintenance service covers several important areas:

  • Technical maintenance: regular updates and backups, security management, and performance monitoring are part of technical maintenance. This will ensure that your site runs smoothly and avoids technical problems.

  • Content updates: we help you update and maintain the content on your website, whether it’s news, blog posts, product information or other updates.

  • Support and advice: We offer expert support for all issues related to the site. Whether it’s a small change or a major technical issue, our team is ready to help.

  • Security: data security is a top priority. We will keep your site secure through regular checks, updates and any necessary measures.

  • Optimisation and updates: the constant evolution of technology and digital trends means that your website needs constant optimisation to stay competitive. We provide strategic advice and implement updates to improve the performance and visibility of your website.

We understand that every customer and website is unique, which is why we tailor our maintenance services to meet your individual needs. Our aim is to provide peace of mind and ensure that your website supports your business in the best possible way. We want to make it as easy, transparent and useful as possible for you to maintain your company’s website.

At Purjemedia, we understand that keeping your website content up to date is essential to your business. That’s why we build websites using easy-to-use content management systems (CMS) like WordPress. CMS systems allow you to update your website content effortlessly without in-depth technical or coding skills. Here’s what you can expect and how we can support you:

  • Easy-to-use interface: the CMS provides an intuitive and user-friendly interface where you can easily add, edit and delete content such as text, images and videos.

  • No coding skills needed: CMS systems are designed so that ordinary users can manage the content of a website without programming skills. You can edit pages, create blog posts and update product information easily.

  • Training and guides: sailing media provides comprehensive training on the use of CMS. Our training covers all the basics of managing your site, adding and editing content, embedding images and videos, and basic settings.

  • Support and help: although the CMS is designed to be easy to use, we at Purjemedia offer ongoing support and advice. If you encounter problems or need help updating your site, our team is ready to help.

  • Continuous development and updates: CMS systems are constantly evolving and are regularly updated with new features and security updates. We help you keep your CMS up to date, so you can take advantage of the latest features and ensure your site is secure.

By using a CMS, you can ensure that your website remains dynamic and reflects the current state of your business. CMS (Content Management System) provides you with the tools and support you need to focus on creating and updating content independently, without the need for in-depth technical knowledge. This allows you to flexibly manage and update your site anytime and anywhere, which is particularly useful in a fast-changing business environment. With a CMS, you can easily add new content, update existing content and manage different areas of your website, such as your blog, product catalogue or customer feedback. This makes it possible to keep your website up-to-date and relevant, which improves the user experience and helps you achieve your business goals online.

In addition, CMS often offers analytics tools and other features that help you monitor your site’s performance and better understand your visitors’ behaviour, which in turn can help you make better decisions about how to develop and optimise your site.

Responsive homepages automatically scale to different device screen sizes, improving the user experience on both mobile and PC. This not only increases the usability of your site and visitor satisfaction, but also improves your site’s visibility in search engines, as Google favours mobile-friendly sites in its search results.

Responsive design allows the site’s structure and content to adapt seamlessly to different screen sizes and formats on different devices. This means that users can easily navigate and access the site whether they are using a smartphone, tablet, laptop or larger desktop screen.

Another advantage of responsive design is that you only need to maintain and update one site, saving time and resources compared to maintaining separate mobile and desktop sites. In addition, when users share and link to your site, they always share the same address, which strengthens your site’s search visibility and improves its position in search results.

In summary, responsive design is a modern approach to website design that provides the best possible user experience on all devices while improving your site’s search engine visibility and ease of maintenance and updating.

Monitoring the performance of your website is important for the growth and development of your business. Purjemedia helps you to take advantage of powerful analytics tools, such as Google Analytics, that provide valuable insights into your website’s performance. Here’s what you can expect:

  • Google Analytics setup and configuration: we help you install Google Analytics on your website and configure it to meet your business needs. This includes setting targets, integrating tracking codes and defining custom reports.

  • Understand your visitor data: analytics tools provide important information such as the amount of traffic to your site, visitor behaviour patterns, where visitors come from (e.g. search engines, social media or direct links) and how long they stay on your site.

  • Most popular pages and content: find out which pages and content your users are most interested in. This will help you understand which parts of your website are working well and where there is room for improvement.

  • Conversions and goals: we can help you define and track goals such as product sales, contact form completions or newsletter subscriptions to see how your site is contributing to your business goals.

  • Reporting and analysis: we provide guidance and support in interpreting analytical results. We help you understand the reports and recommend actions to improve the performance of your site.

  • Continuous improvement and optimisation: using the data collected, we can work together to identify opportunities for continuous improvement and optimisation of your site.

Our goal is to create an impressive and informative website that promotes brand awareness and attracts potential customers. We want to present our products and services in a clear and attractive way and provide a pleasant user experience. In short, Purjemedia wants to make a professional website.

Our target group consists mainly of active sailors and boaters looking for quality sailing products and services. We want to reach both beginner sailors and more experienced enthusiasts who appreciate quality equipment and service.

Our brand look should be fresh, modern and professional, but at the same time reflect the atmosphere of sailing and the sea. We want to use mainly shades of blue, white and grey, strongly linked to the maritime theme. Our logo should be clear and easily recognisable, perhaps including a picture of a sailboat or similar prominent symbol.

On our website, we want to include special features such as interactive maps and weather forecasts to help users plan their sailing routes. We also want to offer you the possibility to book sailing courses and rent boats directly through our website.

As content, we want to provide comprehensive product information and reviews, inspiration for sailing trips and tips and guides on sailing-related topics. We also want to present our company’s story and values in a clear and inspiring way.

We will be happy to provide more details in the discussion and look forward to working with Purjemedia to create our site!

The time it takes to complete a website can vary considerably depending on a number of factors. Here is an overview of the factors that most affect duration and a typical timetable:

  • Scale and complexity of the project: small and simple sites can be completed in a few weeks, while larger and more complex sites, such as online shops or bespoke portal sites, can take several months.

  • Design process: the design phase, which includes the design of the site’s layout, user interface and user experience, can take anywhere from a few days to several weeks.

  • Content production: content includes text, images and possibly videos. If the content is ready or produced quickly, it speeds up the process. If the content is not ready, producing it can extend the duration of the project.

  • Development and testing: this phase involves coding the site, integrating the functionality and testing it. The duration of development and testing depends on the complexity and specific requirements of the site.

  • Customer feedback and changes: during the project, customer feedback and possible changes may affect the schedule. Rapid feedback and decision-making shorten the process.

  • Approval and publication: final approval and publication of the site usually takes a few days.

Typical timetables:
  • Small, simple sites: 1-2 weeks
  • Medium sized sites: 2-4 weeks
  • Large or highly customised sites: 1-2 months or longer

It is important to note that these are only indicative times. Each project is unique, and the exact schedule can only be determined after a detailed assessment of the project requirements.

Creating a quality corporate website requires attention to several key elements that together create a strong and impressive digital presence. Here’s how to get a good website for your business. Below is a more detailed description of the elements mentioned earlier:

Clear and User-friendly Design

Well-designed websites provide an intuitive user experience that guides visitors around the site. This includes logical navigation, a simple layout and an aesthetically pleasing visual identity that reflects the company’s brand. Users should be able to find the information they need quickly and easily, without frustration or confusion. A clear and attractive visual identity can also strengthen brand recognition and create a positive first impression of the company. In addition, responsive design ensures that the site works seamlessly across devices, further enhancing the user experience.

Search Engine Optimisation (SEO)

SEO ensures that your website ranks high in search results, which improves your visibility and attracts more visitors. This includes keyword research, producing quality and relevant content, and technical SEO such as fast load times and mobile-friendliness. When your website is optimised for search engines, it is more likely to be visible when potential customers search for products or services related to your business. This will increase the number of visitors and improve your chances of getting new customers online.

Mobile-friendly responsive design

Mobile usage has exploded, and it’s vital that your website is optimised to work seamlessly across all devices. The responsive design adapts to the screen size of the user’s device, providing an optimal user experience on phones, tablets and PCs. This ensures that visitors can easily navigate your site and find the information they need, regardless of the device they are using to browse the site. Responsive design not only improves the user experience, it also boosts your site’s visibility in search engines, as Google and other search engines favour mobile-friendly sites in their search results. This is why responsive design is an essential part of a modern website that wants to succeed online and reach a wide audience.

Effective Calls to Action (CTA)

CTAs, or “calls to action”, direct visitors to perform a desired action, such as subscribing to a newsletter, contacting us or buying a product. Clear and attractive CTAs are key to converting website visitors into customers. They act as a digital hook to entice visitors to take the desired action and guide them through the purchase process or interaction with the company. It is essential that CTAs are visually distinctive, with clear and attractive text, and strategically placed on the site so that they are easily noticed and accessed by the visitor. This ensures that visitors to the site are effectively directed to the desired actions and that the site’s objectives are best achieved.

Contact details

The website should include easy-to-find and clear contact information, such as a phone number, email address and physical address, if available. This increases your credibility and makes it easy for potential customers to contact you. Clearly displayed contact details give visitors confidence that the business is approachable and that they can easily get in touch if they have any questions or need more information. Clearly displaying your company’s contact details also creates a professional and caring image, which can help convince potential customers and encourage them to do business with you.

In addition, quality websites often include other elements such as referencing, FAQs, blog platforms and social media integrations, all of which combine to build a strong and diverse digital presence. Purjemedia focuses on the careful implementation of these elements to ensure that the client’s website not only looks good, but also supports the growth and goals of the business effectively.

Purjemedia uses best practices and the latest technology to ensure that your website not only looks good, but also works efficiently. We use search engine optimisation (SEO) to improve your website’s visibility in search engines, which helps to increase traffic and attract more potential customers to your website.

We design user-friendly and responsive websites to ensure the best user experience on all devices, whether it’s a smartphone, tablet or PC. This is to ensure that visitors can easily navigate your site and find the information they are looking for with ease. We also offer ongoing support and advice on updating and maintaining your site, so you can keep it up to date and optimised for the long term. Our goal is to help you achieve success online by providing high-quality, professional online services that support the growth and development of your business.

Your website is your digital business card, enhancing your brand visibility, credibility and accessibility. They give your business a permanent presence on the internet, which is essential in today’s competitive environment. A website helps attract new customers by providing an easy way for them to learn about your business and the products and services you offer. They also serve as a platform for showcasing products and services, enabling their wider marketing and sales.

In addition, websites support your marketing strategies by providing a key channel for sharing marketing content and engaging customers. You can leverage your website with blog posts, newsletters, social media integration and other marketing tools to increase brand awareness and create interaction with your customers. In addition, websites provide a platform for collecting valuable customer feedback that can help you better understand your customers’ needs and expectations and improve your services and products.

Overall, websites are an essential part of modern business and can be a powerful tool for brand building, marketing and customer relationship management. A carefully designed and implemented website can bring many benefits to your business and help you achieve your business goals online. For more on this topic, see here.

Take your business to the next level with Purjemedia!
Send us an email

info@purjemedia.fi

Give us a call

+358 50 326 8338

Send us a message

Send us a message directly via the form. You can choose the service you want directly from the list and we will get back to you as soon as possible.