Purjemedia is a skilled and creative graphic design marketing agency. We do everything from logo design to brand identity creation and website design. Our goal is to create visual solutions that take your business to the next level and help you stand out from the competition.
Purjemedia brings your company’s visual identity to life in a unique and innovative way. In our hands, your brand story is transformed into compelling visuals that speak to your target audience and build a recognisable brand identity. Whether it’s logo design, corporate identity redesign or the creation of marketing materials, our professional team will work closely with you to ensure that every detail reflects your company’s values and goals. With Purjemedia, you can be confident that your graphic design will not only set you apart from the crowd, but also take your brand to the next level.
The customer can contact Purjemedia either by phone, email or through the form on this page.
Together with our team, you choose the services that best suit your business.
We will implement the plan with a focus on quality and keep you updated on the progress of the plan.
Once the work is completed, Purjemedia will inform the customer and agree on the delivery of the work and further instructions, depending on the service.
Graphic design helps to create and maintain a strong, coherent brand identity that makes your business recognisable and different from your competitors. Visual elements such as your logo, colour scheme and typography are key to how customers form images and feelings about your business.
Well-designed visual materials can convey your company's message clearly and effectively. Visual communication can be used to generate interest, explain complex concepts in a way that is easier to understand, and encourage action by the target audience.
Visually attractive and interesting materials created through graphic design can increase customer interaction. This can mean better interaction on social media, higher conversion rates on websites and more interest in marketing materials.
High-quality graphic design conveys a message of professionalism and reliability. When professionally designed, a company's visual identity inspires confidence in both existing and potential customers, which is essential for business growth and success.
We often offer our customers package prices that include several different services. This approach is particularly useful for new businesses or those who are rebranding and need a comprehensive range of marketing and design services. The advantage of package prices is that they offer a comprehensive solution, which is often more cost-effective than buying individual services separately.
For example, a package may include brand identity design, website development, brochure and business card design, and a social media marketing strategy. With such a package, a company can ensure that all its marketing materials are coherent and professionally executed, thus strengthening its brand image and communication.
When you contact us, we will discuss your business needs and objectives with you. Based on this, we will tailor an offer to meet your business requirements. Our aim is to provide services that not only meet your immediate needs, but also support your long-term business goals.
Discounts are also often offered to long-term or repeat customers, as a way of showing our appreciation for their continued trust in our services.
Graphic design for business stems from its many key benefits, which directly affect a company’s image, brand awareness and ultimately sales. Graphic design is much more than just an aesthetically pleasing visual appearance; it is an integral part of a company’s communication strategy. Here are some reasons why graphic design is important:
Creating a first impression: graphic design is often the first contact a customer has with a company. High quality and professional graphic design creates a positive first impression and communicates the professionalism of the company.
Strengthening brand identity: graphic design helps build and maintain a strong brand identity. This includes the logo, colour choices, typography and other visual elements that together create a recognisable and coherent brand image.
Clearer communication: good graphic design helps to communicate your company’s messages clearly and effectively. It can make complex information easier to understand and more attractive, for example through infographics and visual presentations.
Stand out from the competition: unique and distinctive graphic design helps your business stand out from the competition. It allows a company to highlight its unique selling points and brand personality.
Improving the user experience: the graphic design of websites, apps and other digital channels has a direct impact on the user experience. A well-designed interface improves usability and customer satisfaction.
Effective marketing materials: whether it’s ads, brochures, business cards or social media posts, professionally designed materials attract more attention and make your marketing efforts more effective.
Building trust and credibility: consistent and high-quality graphic design builds trust and credibility with customers, which is particularly important when building new customer relationships.
Sales and revenue: strong graphic design can have a direct impact on sales and revenue growth. Visually appealing and professionally designed materials can attract and convince customers, leading to higher conversion rates.
Graphic design is not just “pretty” – it’s a key part of a company’s communication, branding and business strategy. It helps companies communicate their values, stand out in the market and achieve their business goals.
Measuring the return on investment (ROI) of graphic design can be challenging because its effects are often indirect. However, there are several methods that can help you understand the value of your investment. One way is to compare conversion rates, website traffic or customer feedback before and after design updates. For example, if the number of visitors to a website increases significantly after design updates and visitors spend more time on the site, this may indicate the success of the graphic design. Similarly, if the conversion rate, such as purchases or lead capture, increases after design updates, it may indicate the effectiveness of the design.
Another way is to monitor changes in brand awareness and perception through market research or customer surveys. For example, surveys before and after a graphic rebrand can be used to determine whether brand awareness and image have improved as a result of design updates.
In addition, measuring ROI can include analysing sales growth, improved customer loyalty and market share expansion after graphic rebranding. For example, if a company’s sales increase significantly or customer loyalty increases after design updates, this may indicate the impact of graphic design.
A more complete picture of ROI can be obtained by combining several different indicators and analysing their results together. The key is to identify the metrics that best match the company’s objectives and to monitor them consistently over time to assess the impact of graphic design.
Graphic design is a form of communication that combines images, words and ideas into visual presentations. It aims to convey certain messages or values in an effective and aesthetically pleasing way. Graphic design covers a wide range of media, including print, digital content, brand identity, websites and social media. Good graphic design helps to improve your company’s visibility, recognition and customer experience.
You can implement several aspects of graphic design for your business, for example Canva. Canva offers a wide range of tools and templates to help you create professional-looking graphic content quickly and easily, whether it’s for web publications, brochures, advertisements or even brand identity. Canva requires no graphic design expertise, making it a great option for novice designers and small businesses who want to create compelling visual content without a large investment.
Graphic design is a critical part of the customer experience, as it has a crucial impact on how customers experience and interact with a brand. Firstly, a clear and attractive visual identity helps to make your company’s communication more intuitive and accessible, which improves the user experience, especially in digital environments. Graphic design can create visual elements such as a logo, website layout and marketing materials that attract and direct customers to desired activities.
Secondly, consistent and thoughtful graphic design creates positive emotions and strengthens the customer’s connection to the brand. When customers encounter the same visual identity at different touchpoints, it creates trust and a sense of a serious and professional company. This can increase customer loyalty and encourage repeat business when customers feel safe and happy with the brand.
Third, a distinctive and memorable visual identity helps customers remember your brand. When a brand stands out from its competitors through visual design, it helps create images and emotions that stay with you for a long time. This is particularly valuable in a competitive market where customers are constantly exposed to different messages and brands.
Overall, graphic design is an essential part of brand identity and a key factor in shaping the customer experience. It not only attracts and engages customers, but also strengthens the brand’s position in the market and contributes to long-term success.
Starting a graphic design project is a multi-step process that requires careful planning and communication between the designer and the client. Here is a general description of the process through which you can start a graphic design project:
Initial mapping and briefing: the first stage is usually an initial meeting or discussion where the designer and client go through the project objectives, expectations and requirements. At this stage, the client presents the background of the project, the brand, the marketing strategy and what they want to achieve with the graphic design.
Tender and contract: The designer or design firm will prepare a tender, including the scope of the project, schedule, cost estimate and other terms and conditions. Once the offer is accepted, a contract is signed, setting out the responsibilities and obligations of both parties.
Background research and strategy: the designer will conduct the necessary background research, which may include competitor analysis, target audience research and analysis of the current state of the brand. This will help provide a strategic basis for planning.
Concept development: the designer develops creative concepts and ideas that meet the objectives of the brief. At this stage, several design proposals or concepts are often created for presentation to the client.
Presenting proposals and getting feedback: the designer presents the concepts to the client and collects feedback. This phase usually involves a discussion of the strengths, weaknesses and possible changes to the concepts.
Changes and revisions: the designer will make the necessary changes and revisions based on the client’s feedback. Sometimes this may require several rounds until the final plan is approved.
Approval of the final plan: when the client is satisfied with the plan, it is finally approved. At this stage, the designer ensures that all elements are technically ready for implementation.
Implementation and delivery: the designer prepares the final files and delivers them to the client. For example, in the case of a printed product, the designer can also help with the printing process and quality control.
Project closure and follow-up: a final evaluation may be carried out at the end of the project, and sometimes follow-up or support is needed, for example for further development of the brand.
The process described here may vary between companies and projects, but it provides a basic framework by which most graphic design projects proceed. Good communication, clear objectives and flexibility during the project are key to achieving a successful outcome.
Graphic design plays a key role in creating and maintaining brand identity. It helps shape the visual narrative of the company, including the logo, colour scheme, typography and other visual elements. These elements work together to create a coherent and recognisable brand experience that resonates with your target audience. A well-designed brand identity sets your company apart from the competition and creates a strong foundation for all your communications and marketing.
Building a brand identity through graphic design enables the company’s personality to be conveyed visually. The logo, colours and typography are key elements that help to identify a company and create its visual identity. The logo should be clear, simple and easily recognisable, while the colour scheme and typography can convey the company’s character and style.
Creating a coherent brand identity helps build trust and loyalty among customers. When a company’s visual identity is consistent across channels and marketing materials, it creates a coherent and professional impression. This helps to strengthen the brand’s position in the market and differentiate it from competitors.
In addition, maintaining brand identity is important for long-term success. Graphic design can be used to update the brand to meet changing market needs and trends while maintaining brand recognition and consistency. This helps ensure that the brand remains relevant and continues to resonate with its target audience in the long term.
info@purjemedia.fi
+358 50 326 8338
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